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Alle unsere Projekte<\/a><\/p>\n [\/et_pb_text][et_pb_post_title author=“off“ date=“off“ comments=“off“ featured_image=“off“ _builder_version=“4.27.5″ _module_preset=“default“ title_font_size=“48px“ title_line_height=“1.1em“ custom_margin=“0px||16px||false|false“ custom_margin_tablet=“||12px||false|false“ custom_margin_phone=“||8px||false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“0px||0px||false|false“ title_font_size_tablet=“40px“ title_font_size_phone=“32px“ title_font_size_last_edited=“on|tablet“ global_colors_info=“{}“][\/et_pb_post_title][et_pb_button button_text=“Kommunikation“ _builder_version=“4.27.5″ _module_preset=“default“ custom_margin=“0px||0px||false|false“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ use_custom_gutter=“on“ gutter_width=“2″ _builder_version=“4.27.5″ _module_preset=“default“ custom_margin=“0px||0px||false|false“ custom_padding=“0px||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“description-projet“ _builder_version=“4.27.5″ _module_preset=“default“ text_font_size=“18px“ custom_margin=“0px||48px||false|false“ custom_margin_tablet=“||40px||false|false“ custom_margin_phone=“||32px||false|false“ custom_margin_last_edited=“on|tablet“ custom_padding=“0px||0px||false|false“ custom_padding_tablet=“||||false|false“ custom_padding_phone=“||||false|false“ custom_padding_last_edited=“off|desktop“ animation_style=“slide“ animation_direction=“bottom“ animation_duration=“600ms“ animation_delay=“600ms“ animation_intensity_slide=“20%“ hover_enabled=“0″ text_font_size_tablet=“17px“ text_font_size_phone=“16px“ text_font_size_last_edited=“on|phone“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n Urlaub in Arosa? F\u00fcr die Westschweiz l\u00e4ngst eine Selbstverst\u00e4ndlichkeit. Kreativ, \u00fcberraschend und authentisch: Gemeinsam mit dem Komiker Lord Betterave wurde die Destination auf ebenso originelle wie sympathische Weise zum Leben erweckt. Das Ergebnis ist ein vollst\u00e4ndiges Eintauchen in die Welt von Arosa \u2013 und eine Kampagne, die ihr Publikum dort abholt, wo es steht.<\/p>\n Von der ersten Idee \u00fcber die Konzeption der Kommunikationsmittel bis hin zur Produktion der Werbefilme wurde jedes Element konsequent auf starkes Storytelling und nachhaltige Wirkung ausgerichtet.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=“on“ gutter_width=“2″ module_class=“row_project-gallery“ _builder_version=“4.27.5″ _module_preset=“default“ custom_margin=“0px||0px||false|false“ custom_margin_tablet=“||||false|false“ custom_margin_phone=“||||false|false“ custom_margin_last_edited=“off|desktop“ custom_padding=“0px||0px||false|false“ animation_style=“fade“ animation_duration=“600ms“ animation_delay=“300ms“ animation_speed_curve=“ease-out“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_video_slider show_image_overlay=“on“ show_thumbnails=“off“ play_icon_color=“#FF5F9B“ font_icon=“||fa||900″ use_icon_font_size=“on“ icon_font_size=“60px“ thumbnail_overlay_color=“rgba(0,0,0,0.3)“ icon_font_size_tablet=“45px“ icon_font_size_phone=“30px“ icon_font_size_last_edited=“on|desktop“ _builder_version=“4.27.5″ _module_preset=“default“ custom_margin=“0px||0px||false|false“ custom_padding=“0px||0px||false|false“ global_colors_info=“{}“][et_pb_video_slider_item src=“https:\/\/bytheway.studio\/wp-content\/uploads\/2025\/12\/ARO-Seilpark.mp4″ _builder_version=“4.27.5″ _module_preset=“default“ global_colors_info=“{}“ show_image_overlay=“on“][\/et_pb_video_slider_item][et_pb_video_slider_item src=“https:\/\/bytheway.studio\/wp-content\/uploads\/2025\/12\/ARO-Wasser.mp4″ _builder_version=“4.27.5″ _module_preset=“default“ global_colors_info=“{}“ show_image_overlay=“on“][\/et_pb_video_slider_item][et_pb_video_slider_item src=“https:\/\/bytheway.studio\/wp-content\/uploads\/2025\/12\/ARO-Bike.mp4″ _builder_version=“4.27.5″ _module_preset=“default“ global_colors_info=“{}“ show_image_overlay=“on“][\/et_pb_video_slider_item][\/et_pb_video_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Alle unsere ProjekteUrlaub in Arosa? F\u00fcr die Westschweiz l\u00e4ngst eine Selbstverst\u00e4ndlichkeit.By The Way Studio verantwortete die Kampagne f\u00fcr die Westschweiz und entwickelte daf\u00fcr eine massgeschneiderte Strategie, um Arosa gezielt ins Bewusstsein des frankophonen Publikums zu r\u00fccken. Kreativ, \u00fcberraschend und authentisch: Gemeinsam mit dem Komiker Lord Betterave wurde die Destination auf ebenso originelle wie sympathische Weise […]<\/p>\n","protected":false},"author":1,"featured_media":765,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"128px|32px|100px|32px|false|true\" custom_padding_tablet=\"104px|24px|80px|24px|false|true\" custom_padding_phone=\"80px|16px||16px|false|true\" global_colors_info=\"{}\"][et_pb_row module_class=\"row_project-nav\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"0px||64px||false|false\" custom_margin_tablet=\"||48px||false|false\" custom_margin_phone=\"||32px||false|false\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"0px||0px||false|false\" animation_style=\"slide\" animation_direction=\"bottom\" animation_duration=\"600ms\" animation_delay=\"600ms\" animation_intensity_slide=\"20%\" animation_speed_curve=\"ease-out\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text module_class=\"link-arrow\" _builder_version=\"4.27.5\" _module_preset=\"default\" text_font=\"Post Box Regular|||on|||||\" custom_margin=\"0px||40px||false|false\" custom_margin_tablet=\"||32px||false|false\" custom_margin_phone=\"||24px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||0px||false|false\" text_font_size_tablet=\"20px\" text_font_size_phone=\"18px\" text_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]\n\nTous nos projets<\/a>\n\n[\/et_pb_text][et_pb_post_title author=\"off\" date=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.27.5\" _module_preset=\"default\" title_font_size=\"48px\" title_line_height=\"1.1em\" custom_margin=\"0px||16px||false|false\" custom_margin_tablet=\"||12px||false|false\" custom_margin_phone=\"||8px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||0px||false|false\" title_font_size_tablet=\"40px\" title_font_size_phone=\"32px\" title_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"][\/et_pb_post_title][et_pb_button button_text=\"Communication\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" text_font_size=\"18px\" custom_margin=\"0px||48px||false|false\" custom_margin_tablet=\"||40px||false|false\" custom_margin_phone=\"||32px||false|false\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"off|desktop\" animation_style=\"slide\" animation_direction=\"bottom\" animation_duration=\"600ms\" animation_delay=\"600ms\" animation_intensity_slide=\"20%\" hover_enabled=\"0\" text_font_size_tablet=\"17px\" text_font_size_phone=\"16px\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" module_class=\"description-projet\" sticky_enabled=\"0\"]\n\nPasser ses vacances \u00e0 Arosa ? Une \u00e9vidence aussi pour la Suisse romande. By The Way Studio a pris en charge la campagne Westschweiz en d\u00e9veloppant une strat\u00e9gie sur-mesure pour positionner Arosa sous les projecteurs des Romands. Cr\u00e9atif, d\u00e9cal\u00e9 et authentique \u2013 avec l\u2019humoriste Lord Betterave, nous avons donn\u00e9 vie \u00e0 la destination d\u2019une mani\u00e8re originale. 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By The Way Studio verantwortete die Kampagne f\u00fcr die Westschweiz und entwickelte daf\u00fcr eine massgeschneiderte Strategie, um Arosa gezielt ins Bewusstsein des frankophonen Publikums zu r\u00fccken.<\/p>\n