{"id":797,"date":"2025-09-22T10:54:00","date_gmt":"2025-09-22T08:54:00","guid":{"rendered":"https:\/\/bytheway.studio\/?post_type=project&p=797"},"modified":"2025-12-24T16:25:42","modified_gmt":"2025-12-24T15:25:42","slug":"morat-fribourg","status":"publish","type":"project","link":"https:\/\/bytheway.studio\/de\/murtenlauf\/","title":{"rendered":"Murtenlauf"},"content":{"rendered":"

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Alle unsere Projekte<\/a><\/p>\n

[\/et_pb_text][et_pb_post_title author=“off“ date=“off“ comments=“off“ featured_image=“off“ _builder_version=“4.27.5″ _module_preset=“default“ title_font_size=“48px“ title_line_height=“1.1em“ custom_margin=“0px||16px||false|false“ custom_margin_tablet=“||12px||false|false“ custom_margin_phone=“||8px||false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“0px||0px||false|false“ title_font_size_tablet=“40px“ title_font_size_phone=“32px“ title_font_size_last_edited=“on|tablet“ global_colors_info=“{}“][\/et_pb_post_title][et_pb_button button_text=“Events“ _builder_version=“4.27.5″ _module_preset=“default“ custom_margin=“0px||0px||false|false“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ use_custom_gutter=“on“ gutter_width=“2″ _builder_version=“4.27.5″ _module_preset=“default“ custom_margin=“0px||0px||false|false“ custom_padding=“0px||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“description-projet“ _builder_version=“4.27.5″ _module_preset=“default“ text_font_size=“18px“ custom_margin=“0px||48px||false|false“ custom_margin_tablet=“||40px||false|false“ custom_margin_phone=“||32px||false|false“ custom_margin_last_edited=“on|tablet“ custom_padding=“0px||0px||false|false“ custom_padding_tablet=“||||false|false“ custom_padding_phone=“||||false|false“ custom_padding_last_edited=“off|desktop“ animation_style=“slide“ animation_direction=“bottom“ animation_duration=“600ms“ animation_delay=“600ms“ animation_intensity_slide=“20%“ hover_enabled=“0″ text_font_size_tablet=“17px“ text_font_size_phone=“16px“ text_font_size_last_edited=“on|phone“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

Der Murtenlauf ist der traditionsreichsten Strassenl\u00e4ufe der Schweiz \u2013 und By The Way Studio ist f\u00fcr ihn verantwortlich. Projektleitung, Produktion, Organisation und Event-Aktivierung: Wir pr\u00e4gen diese Grossveranstaltung von A bis Z und verleihen dem Event eine unverwechselbare Dimension.<\/p>\n

Visuelle Identit\u00e4t, Kommunikation, Animationsprogramm \u2013 alles wird intern gesteuert. So entsteht eine ganzheitliche Orchestrierung von Event und Marketing, die Tradition respektiert und Innovation gezielt vorantreibt. Dank unserer Erfahrung mit internationalen Sportevents, Festivals und Athletenmanagement machen wir das Happening zu weit mehr als einem Lauf: zu einem Must-see-Erlebnis, das sich Jahr f\u00fcr Jahr weiterentwickelt.<\/p>\n

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Alle unsere ProjekteDer Murtenlauf ist der traditionsreichsten Strassenl\u00e4ufe der Schweiz \u2013 und By The Way Studio ist f\u00fcr ihn verantwortlich. Projektleitung, Produktion, Organisation und Event-Aktivierung: Wir pr\u00e4gen diese Grossveranstaltung von A bis Z und verleihen dem Event eine unverwechselbare Dimension. Visuelle Identit\u00e4t, Kommunikation, Animationsprogramm \u2013 alles wird intern gesteuert. So entsteht eine ganzheitliche Orchestrierung von […]<\/p>\n","protected":false},"author":1,"featured_media":796,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"128px|32px|100px|32px|false|true\" custom_padding_tablet=\"104px|24px|80px|24px|false|true\" custom_padding_phone=\"80px|16px||16px|false|true\" global_colors_info=\"{}\"][et_pb_row module_class=\"row_project-nav\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"0px||64px||false|false\" custom_margin_tablet=\"||48px||false|false\" custom_margin_phone=\"||32px||false|false\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"0px||0px||false|false\" animation_style=\"slide\" animation_direction=\"bottom\" animation_duration=\"600ms\" animation_delay=\"600ms\" animation_intensity_slide=\"20%\" animation_speed_curve=\"ease-out\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text module_class=\"link-arrow\" _builder_version=\"4.27.5\" _module_preset=\"default\" text_font=\"Post Box Regular|||on|||||\" custom_margin=\"0px||40px||false|false\" custom_margin_tablet=\"||32px||false|false\" custom_margin_phone=\"||24px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||0px||false|false\" text_font_size_tablet=\"20px\" text_font_size_phone=\"18px\" text_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]\n\nTous nos projets<\/a>\n\n[\/et_pb_text][et_pb_post_title author=\"off\" date=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.27.5\" _module_preset=\"default\" title_font_size=\"48px\" title_line_height=\"1.1em\" custom_margin=\"0px||16px||false|false\" custom_margin_tablet=\"||12px||false|false\" custom_margin_phone=\"||8px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||0px||false|false\" title_font_size_tablet=\"40px\" title_font_size_phone=\"32px\" title_font_size_last_edited=\"on|tablet\" global_colors_info=\"{}\"][\/et_pb_post_title][et_pb_button button_text=\"Events\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"2\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" text_font_size=\"18px\" custom_margin=\"0px||48px||false|false\" custom_margin_tablet=\"||40px||false|false\" custom_margin_phone=\"||32px||false|false\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"off|desktop\" animation_style=\"slide\" animation_direction=\"bottom\" animation_duration=\"600ms\" animation_delay=\"600ms\" animation_intensity_slide=\"20%\" hover_enabled=\"0\" text_font_size_tablet=\"17px\" text_font_size_phone=\"16px\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" module_class=\"description-projet\" sticky_enabled=\"0\"]\n\nLe plus ancien et l\u2019un des plus grands courses sur route de Suisse \u2013 et By The Way Studio est \u00e0 la barre. Direction de projet, production, organisation, activation \u00e9v\u00e9nementielle : nous fa\u00e7onnons Morat-Fribourg de A \u00e0 Z et lui donnons une dimension unique.\n\nGestion de l\u2019identit\u00e9 visuelle, communication, programme des animations \u2013 tout est pilot\u00e9 en interne. Nous mettons en place une orchestration compl\u00e8te de l\u2019\u00e9v\u00e9nement et du marketing, trouvant le juste \u00e9quilibre entre tradition et innovation. 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